The role of motivators in improving knowledge-sharing among academics

Introduction. This research addresses a primary issue that involves motivating academics to share knowledge. Adapting the theory of reasoned action, this study examines the role of motivation that consists of intrinsic motivators (commitment; enjoyment in helping others) and extrinsic motivators (reputation; organizational rewards) to determine and explain the behaviour of Malaysian academics in sharing knowledge. Method. A self-administered questionnaire was distributed using a non-probability sampling technique. A total of 373 completed responses were collected with a total response rate of 38.2%. Analysis. The partial least squares analysis was used to analyse the data. Results. The results indicated that all five of the hypotheses were supported. Analysis of data from the five higher learning institutions in Malaysia found that commitment and enjoyment in helping others (i.e., intrinsic motivators) and reputation and organizational rewards (i.e., extrinsic motivators) have a positive and significant relationship with attitude towards knowledge-sharing. In addition, the findings revealed that intrinsic motivators are more influential than extrinsic motivators. This suggests that academics are influenced more by intrinsic motivators than by extrinsic motivators. Conclusions. The findings provided an indication of the determinants in enhancing knowledgesharing intention among academics in higher education institutions through extrinsic and intrinsic motivators.